The Challenge
Despite their technical expertise, Vertex Tech’s digital presence was holding them back. Their challenges were different from a typical consumer business:
- Outdated Website: Their website was nearly a decade old. It looked unprofessional, was difficult to navigate, and didn’t reflect the cutting-edge quality of their work. It was actively undermining their credibility during the sales process.
- Low-Quality Leads: The website’s contact form generated a lot of spam and inquiries from people who were not serious buyers. The sales team was wasting countless hours filtering through bad leads to find a single potential client.
- Lack of Authority: Vertex Tech had no content to prove their expertise. They were seen as just another vendor, making it difficult to compete against larger, more established firms and justify their pricing.
David knew their online image was costing them valuable contracts. They needed to look as professional and competent online as they were in person.
The Solution
MST Solution recognized that for a B2B firm, the marketing goal is to build trust and authority to attract a small number of very high-value leads. We implemented a strategy focused on professionalism and thought leadership.
Professional Website Redesign
This was the cornerstone of the project. We designed and built a new, modern website from the ground up, focusing on the needs of a corporate decision-maker. The new site featured:
- A clean, professional design that inspires confidence.
- Clear explanations of their services and case studies of their successful projects.
- Strategic calls-to-action like “Request a Personalized Demo” instead of a generic “Contact Us.”
Content Marketing to Build Authority
To showcase their expertise, we worked with their team to create high-value content:
- In-Depth Case Studies: We helped them write detailed case studies (like this one!) that showed the real-world ROI of their software.
- Expert Blog Posts: We launched a blog addressing common pain points in the logistics industry, positioning them as problem-solvers.
- Lead Magnet: We created a downloadable “Efficiency Checklist for Warehouse Managers” which allowed them to capture contact information from interested prospects.
LinkedIn Marketing
- We knew their target audience was on LinkedIn. We leveraged the platform by:
- Sharing their new blog posts and case studies to David’s professional network.
- Optimizing the company’s LinkedIn page to align with the new website.
Running highly targeted ad campaigns aimed at professionals with specific job titles (e.g., “Operations Director,” “Logistics Manager”) at their target companies.
Results
From The Client
"We were wasting so much time on bad leads before this. MST Solution's strategy changed that, and now our sales team talks to genuinely interested people. The new website finally makes us look as good as we actually are. It's made a huge difference."
Ready to Elevate Your Business?
If your business is facing similar challenges, it’s time for a change. Let’s build a strategy that establishes your authority and attracts the clients you deserve.
