The Challenge
Alex was an expert at fixing pipes, not at digital marketing. Before coming to MST Solution, his business faced significant hurdles:
- Online Invisibility: When potential customers in his service area searched on Google for “emergency plumber near me” or “leaky pipe repair,” Precision Plumbing was nowhere to be found. Competitors on the first page were getting all the business.
- Wasted Marketing Budget: Alex was spending money on local flyers and small newspaper ads, but he had no way of knowing if they were actually working. He felt like he was throwing money away without seeing any real return.
- Lack of Trust with New Customers: Without a professional online presence or reviews, new customers had no reason to trust him over the more established-looking competitors. He was losing business before he even had a chance to speak with a customer.
Alex felt stuck. He knew he provided a better service than his competitors, but he didn’t know how to prove it to potential customers online.
The Solution
MST Solution understood that for a local service business like Precision Plumbing, trust and immediate visibility are everything. We developed a straightforward, powerful local marketing strategy focused on what matters most: making the phone ring with qualified jobs.
- Local SEO Foundation (Google Business Profile)
Our first priority was to claim and fully optimize Alex’s Google Business Profile. This is the single most important tool for local search. We:
- Ensured his business name, address, and phone number were 100% accurate and consistent across the web.
- Uploaded high-quality photos of his work, his truck, and a friendly photo of Alex himself to build trust.
- Developed a strategy to consistently gather new 5-star reviews from his happy customers.
- A Simple, Trustworthy Website
Alex didn’t need a complicated website. He needed a digital business card that was fast, mobile-friendly, and built to convert emergency visitors into callers. We built a clean, professional one-page website that included:
- A clear, bold phone number at the top of the page.
- Prominent “Call Now” and “Request Service” buttons.
- A section showcasing his 5-star customer reviews to build instant credibility.
- Targeted Local Advertising
To supplement the long-term SEO efforts, we launched a small, highly-targeted Google Ads campaign. The ads were set to run only within his specific service area and focused exclusively on high-intent keywords like “emergency plumber” and “burst pipe repair,” ensuring he was only paying for clicks that were likely to become jobs.
The Results
- A 125% Increase in Qualified Phone Calls from new customers.
- #1 Ranking in the Google Maps "Local 3-Pack" for his primary service area.
- A steady stream of 5-star reviews, making him the highest-rated plumber in town.
- Alex was able to completely stop his expensive and ineffective flyer advertising.
From The Client
"Digital marketing was so overwhelming for my small shop. The team at MST Solution made it simple and our sales show it. They really took the time to understand my vision and built a strategy that felt authentic to my brand. It's so rewarding to finally see this kind of growth."
