The Ultimate Guide to Email Marketing Services: Your Direct Line to More Sales
Looking for the best digital marketing agency to turn your email list into your business’s most valuable asset? You’re in the right place. An astonishing 3.9 billion people worldwide use email every single day, and absolutely no other platform comes close to that number of daily active users. The question is, are you leveraging the immense potential of email marketing in your business strategy?
Don’t miss out on the incredible opportunity to connect your brand with the right customers at the perfect moment and drive a significant increase in your sales. Enlist MST Solution’s goal-driven Email Marketing Services and let us set up a powerful email campaign that fits your business objectives perfectly.
What Is Email Marketing, Really?
It’s About Building a Loyal Community Around Your Brand, Not Just Sending Messages
When it comes to generating and converting high-quality leads, there isn’t a more consistently powerful digital marketing tactic than email marketing. It’s the undisputed heavyweight champion of ROI.
Studies show that despite the meteoric growth of social media and chat applications, nearly 61 percent of consumers still prefer to receive brand interactions via email. This isn’t just a trend for one demographic; this preference extends across all genders and age groups.
The widespread usage and increasing global relevance of email make strategic email marketing more critical to your success than ever before.
So, what is email marketing? At its core, email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive direct sales, and build lasting client relationships. It’s a direct conversation with people who have already raised their hands and said, “I’m interested in what you have to say.”
Email Marketing Services providers leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain everything from brand promotions and company announcements to helpful content. Anything from your weekly email newsletters and promotional alerts to customer survey forms and event invitations can be considered a powerful form of email marketing.
Globally, a whopping 87 percent of B2B marketers and 79 percent of B2C advertisers use email as a primary content distribution channel. The smart money is on email. So, we have to ask: Are you taking full advantage of email marketing to grow and promote your business? How does your current email marketing campaign fare in this fiercely competitive digital landscape?
It’s time to begin your email marketing planning today and discover the most effective email marketing strategy to move your valuable email contacts down your sales funnel and turn them into loyal, repeat customers.
Don’t Let Your Emails Get Lost in the Inbox Abyss
A failure to understand what email marketing truly is and how to maximize email campaigns for both B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume, and a significant, preventable business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused Email Marketing Services from one of the best email marketing companies in the industry and get smarter with your digital marketing spending and online promotions.
MST Solution offers a diverse and powerful range of Email Marketing Services designed to fit your unique brand needs, financial capabilities, and ideal market segments. Schedule a consultation with our email marketing agency today and let’s have a real conversation about the critical importance of these services in achieving your goals.
Why Email Marketing Is So Critically Important
Provide More Value to Your Customers and Deliver Big Results for Your Business
The importance of email marketing in achieving digital brand success simply cannot be overstated. Online email marketing is one of the single best marketing methods for earning qualified business leads and delivering an incredibly high return on investment (ROI).
Don’t just take our word for it. The data is overwhelming:
- Approximately 61 percent of email subscribers would like to receive promotional marketing emails every week.
- About 83 percent of customers spend more on a brand from which they’ve received web email marketing communications.
- Marketers consistently report receiving an impressive 3,800 percent ROI, or $38 for every single dollar invested in an email marketing campaign.
Evidently, online email marketing presents an incredible, unparalleled opportunity to reach targeted customers and generate sustainable revenue growth. If you haven’t started your email marketing planning, now is the time to consult with an email marketing specialist and sketch out a clear plan to move your business forward.
“But What About Social Media?”
Many marketers wonder why email marketing is so important when social media platforms are so widely available and have grown exponentially over time. It’s a fair question, but here’s the thing you absolutely need to know: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails specifically for brand promotions, whereas only a tiny four percent go to social media platforms for the same purpose.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer than ever to driving more conversions for your business.
Not yet convinced about why email marketing is so important for your brand’s growth? Here are more undeniable reasons why investing in a professional Email Marketing Services campaign is one of the smartest business decisions you can make:
- Build Unbreakable Customer Loyalty: Strong client relationships are built on regular, helpful interactions. Routine web email marketing communications make it possible for any company to generate powerful brand loyalty while directly driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other channels like paid ads or social media. Targeted email marketing campaigns not only drive more business but also save you a significant amount of money.
- Dramatically Expand Your Business Reach: Email campaigns are proven to have a much better reach and a higher potential for engagement than most traditional marketing methods. Statistics show that 72 percent of email users check their inboxes more than six times a day, and about 92 percent of all internet users have at least one email account. An experienced email marketing specialist can help you reach your target audiences on any device while staying non-invasive and fully compliant with regulations like the CAN-SPAM Act.
- Connect With Different Audiences on a Personal Level: Hyper-personalized communication is one of the most powerful benefits of using B2C and B2B email marketing. While traditional marketing methods often deliver a broad message to a large audience, marketing emails allow you to offer unique discounts, personalized messages, and data-driven campaigns based on criteria like birthdays, geographic regions, past purchases, and customer lifetime value (CLV). Instead of shouting one message at everyone, you can have a personal, relevant conversation with dozens of different audience segments at once.
- Save an Incredible Amount of Time and Effort: Email marketing for small businesses, franchises, and multi-location firms is significantly less labor-intensive than traditional marketing. There’s no postage to consider, no printing costs, and no manual labeling required. Targeted email marketing allows you to communicate and engage with your ideal market segments (whether it’s a few hundred people or a few hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best digital marketing agency teams can handle it all for you.
- Test Campaigns to Drive Even Stronger Results: Online email marketing offers a multitude of ways to test your efforts and see if you’re hitting the mark. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and the time it’s sent to the specific content, images, and calls-to-action within the email itself. This provides invaluable insights as to where you might need to revise your email marketing strategy to drive the most engagement.
- Track Your Analytics for Smarter Decisions: The data and analytics provided by email marketing software give you priceless insight into the performance of your targeted email marketing efforts. The most often reported engagement metrics are open rates, click rates, click-through rates (CTRs), bounces, and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode these numbers and translate them into actionable applications to better reach and serve your audiences.
According to Statista, roughly 306.4 billion emails are sent and received every single day. How do you ensure you’ve got the best email campaigns that cut through the noise and capture your customers’ interest?
Create direct links with your prospects and clients and foster lasting customer loyalty with help from our email marketing agency. We provide Email Marketing Services for small businesses, Fortune 500 companies, and multi-location agencies alike.
An Email Marketing Agency That Drives Real Conversions
Enjoy an Unparalleled Return on Your Investment
At MST Solution, we invest in state-of-the-art email marketing software and conduct continuous, rigorous training to deliver marketing automation services that provide immense value and increase your profitability. Here’s how our email marketing agency has propelled business growth for our clients:
Case Study 1: TOY MANUFACTURING COMPANY
- The Challenge: The client had an existing email list but was seeing low engagement and almost no sales from their campaigns. Their strategy was inconsistent, and their designs felt outdated.
- How MST Solution Helped: Our email marketing company completely revamped the client’s existing email marketing strategy. We launched a sophisticated drip marketing automation sequence to nurture new subscribers and re-engage old ones. MST Solution’s email marketing specialists created fresh, new email marketing designs that perfectly reflected the client’s fun, retro brand vibe.
- The Result: Within one year of using our targeted Email Marketing Services, the new designs and automated processes resulted in 116,894 emails delivered, a massive increase in open and click-through rates, and 127 direct conversions attributed to the email campaigns.
Case Study 2: FACTORING COMPANY
- The Challenge: The company needed to boost its lead generation efforts but lacked the technical expertise to create advanced, mobile-responsive email templates that could serve their different marketing campaigns.
- How MST Solution Helped: The company reached out to our email marketing agency to handle their email campaign optimization. To streamline their lead generation, our email marketing experts developed four new, dynamic email marketing designs that matched their website branding perfectly. Our email marketing firm used advanced AMP HTML email code, which enabled interactive elements like drop-downs and accordion menus directly within the email—features that were completely unsupported by their old templates.
- The Result: The new interactive templates led to a significant increase in lead quality and quantity, allowing the client to better segment and qualify prospects directly from their inbox, dramatically shortening their sales cycle.
Throughout the years, our email marketing agency has helped thousands of businesses launch targeted email marketing campaigns that optimize their time and budget – and we can do the same for you. Whether you need Email Marketing Services for eCommerce, Shopify, or other specific niches, our email marketing experts can assist you.
[LET’S CONNECT NOW]
Email Marketing for Small Business: Your Secret Weapon
Establish Your Reputation and Dramatically Improve Your Response Rates
When you’re running a small business, deciding where to invest your hard-earned money isn’t a decision you take lightly. You must ensure every single penny allocated to your marketing efforts delivers a tangible ROI, or you risk losing both your money and the opportunity to close more sales.
Email marketing for small businesses is one of the most cost-effective and powerful ways to promote your brand to specific market segments and grow your revenue. A famous McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns are the primary drivers of both customer acquisition and retention.
With data-driven Email Marketing Services for small businesses, you can:
- Reach customers in real-time
- Communicate in-depth, valuable information
- Build incredible credibility and trust
- Optimize your precious time and budget
- Track your campaign results with precision
- Connect with more high-value customers
- Gain better brand recognition in your niche
- Increase targeted traffic to your website
- Launch highly targeted, personalized messaging
- Develop and solidify your unique brand voice
How effective is email marketing for small businesses? You’re about to find out just how powerful it can be.
Take your small business marketing to the next level with MST Solution’s email marketing agency for small businesses. Our email marketing agency offers advanced drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
But first, let’s demystify one of the most powerful tools in our arsenal.
What Is Drip Marketing? The Art of Perfect Timing
Boost Your Brand Engagement and Capture More Leads with Automation
On average, nearly 51 percent of companies are now using drip marketing automation to fuel their marketing efforts and deliver more favorable campaign results.
Drip marketing (also known as automated email marketing or drip campaigns) is an email campaign optimization technique that uses specialized drip marketing software to send out a pre-written series of automated emails based on specific timeframes or user actions.
For example, a “Welcome” drip campaign might send a new subscriber an initial welcome email, then a follow-up with your best content two days later, and a special introductory offer five days after that—all automatically.
Automated email marketing campaigns provide ongoing value to subscribers by slowly “dripping” useful information, such as brand updates or product teasers, over time. The ultimate goal of email marketing automation is to intelligently move customers toward a final conversion point.
How Do We Make Drip Marketing Work?
Email marketing companies like MST Solution use sophisticated drip marketing software to facilitate your email marketing automation. This software allows us to:
- Facilitate precise and complex email list segmentation
- Track detailed analytics, far beyond just click rates
- Maintain perfect control over email copy and sending frequency
- Boast advanced A/B testing capabilities for optimization
- Link drip marketing campaigns with your CRM and other tools
- Enable deep email personalization for a one-to-one feel
There are three major types of drip marketing campaigns, one for each stage of your email marketing funnel:
- Top-of-Funnel (TOFU) Drip: This serves as the friendly entry point into your funnel. TOFU drips are used to welcome new subscribers, introduce them to your brand, and initiate a helpful conversation.
- Educational (Mid-Funnel) Drip: This supports the second phase of your funnel. This type of drip campaign focuses on providing in-depth information about your brand’s offerings, overcoming objections, and positioning your solution as the best choice to close more sales.
- Re-engagement (Bottom-of-Funnel) Drip: This campaign aims to bring disengaged or “cold” customers back into your email marketing funnel by reminding them of your value and presenting special deals and exclusive offers.
Marketing automation services are designed to ensure prospects and customers are consistently motivated to continue doing business with your brand. Drip email marketing allows you to:
- Nurture and convert raw prospects into qualified, sales-ready leads
- Dramatically increase customer retention and lifetime value
- Automate monotonous B2C and B2B email marketing tasks
- Open new doors for upselling and cross-selling opportunities
- Generate a better overall email marketing return on investment
- Boost customer engagement and long-term loyalty
- Deliver a relevant, timely brand message every single time
- Automatically capture and recover abandoned shopping carts
Need help with your email marketing automation?
Drip email marketing is all about relevance and timing. By carefully analyzing dozens of intent signals—including user interest, information needs, and other behavioral metrics—our email marketing automation agency is able to create a highly segmented drip marketing campaign that drives incredibly high open and click rates.
[BEGIN YOUR EMAIL MARKETING PLANNING TODAY]
MST Solution’s Email Marketing Campaign Services: A Full-Service Menu
Brand Communication Solutions That Secure More Customers for Your Business
As one of the most trusted email marketing companies in the industry, we ensure all our email campaign services are perfectly tailored to our clients’ needs and marketing budgets. Depending on your unique email marketing goals, we provide a wide range of different targeted Email Marketing Services.
As trends emerge and consumer behaviors shift, your email marketing strategy must adapt. Our email marketing company performs comprehensive B2C and B2B email marketing audits to determine the factors that are influencing your marketing success and to pinpoint the critical issues that are disrupting your strategy. Our audit services cover a full campaign and template review, a deep technical review (checking for spam complaints, deliverability issues, and blacklisting), a thorough data review (analyzing list health and subscriber demographics), and a complete program review. We then compile and present our findings with clear, actionable recommendations to improve your results.
Don’t have the in-house resources to create beautiful, effective, and mobile-responsive email templates? As your dedicated Email Marketing Services provider, we design, develop, and deploy updated email templates that perfectly match your branding and desired user experience (UX). Our designs are built with clean code, are responsive on all devices, and are compatible with over 30 email clients. We’ll even install them on your ESP of choice and provide video training on how to use them.
Need a dedicated team to handle your monthly email services? Our email company collaborates with your in-house team to develop an effective email marketing strategy that drives long-term profitability. This service includes a review of your marketing goals, brand guideline coordination, full campaign design and deployment, ongoing list maintenance and cleaning, detailed campaign tracking and reporting, and continuous management and optimization to ensure your account is always operating at peak performance.
Email marketing is so much more than just sending a monthly newsletter. To take your results to the next level, automation is vital. Our email marketing automation agency can build sophisticated drip campaign sequences, custom welcome series for new leads, powerful customer win-back campaigns, and even web activity campaigns that send targeted emails based on how users interact with your website.
Is your current Email Service Provider (ESP) holding you back? Does it lack the features, integrations, or reporting you need? As your email marketing provider, we help you evaluate your options to acquire the highest possible email marketing ROI. We’ll perform an initial audit of your current setup, research the best ESPs for your specific needs, act as a liaison to set up demos, and then handle the entire data migration and setup process for a smooth, stress-free transition.
Looking for the best email marketing for Shopify, BigCommerce, or WooCommerce? Our eCommerce email marketing team is expertly trained to use various ESPs to facilitate powerful eCommerce email campaigns. We offer ESP migration, a custom eCommerce email strategy (including discount recommendations), bespoke template design, and advanced email automation strategies for things like abandoned carts, product recommendations, and VIP customer sequences.
Keep your customers and prospects in the loop with MST Solution’s professional email newsletter service. We provide a cost-effective service that covers all the technical processes for you. This includes creating tailored email campaigns, designing professional and responsive templates, writing compelling copy for your promotions, and managing your newsletter list to encourage signups and maintain a healthy sender reputation.
Need to send a targeted, relevant message to a large segment of your subscribers at once? We can help you do it the right way. Our email blast service includes careful email list segmentation to ensure relevance, custom template design for maximum impact, and full compliance with the CAN-SPAM Act to protect your sender reputation. We manage the process from start to finish and provide detailed analytics on the performance of every blast.
Why Choose MST Solution for Your Email Marketing Campaign?
Stay Top of Mind With Your Most Valuable Prospects and Clients
MST Solution is one of the top-rated email marketing companies that offers the best email marketing service at affordable rates. But don’t just take our word for it. Our results and client testimonials speak for themselves.
Here are some of the additional benefits you get from partnering with our email marketing agency:
- A Truly Full-Service Email Marketing Campaign: Need help with Shopify email marketing, drip campaigns, an email blast, or a complete automation overhaul? Our agency is one of the few email companies that offer a truly comprehensive suite of Email Marketing Services. Whatever your need, our specialists have you covered.
- Rigorous Multivariate and A/B Campaign Testing: At MST Solution, we don’t believe in guesswork. To ensure your email marketing campaign delivers big results, we test every critical aspect of your campaigns, from subject lines and send schedules to the email content and calls-to-action. This allows us to constantly optimize and improve your performance.
- Intelligent, Tailored List Segmentation: We understand that the best Email Marketing Services are not one-size-fits-all. That is why we perform in-depth research and leverage advanced email marketing software to intelligently segment your audience list and ensure the right emails get to the right recipients at precisely the right moment.
- Integrated Digital Marketing Services: While email marketing has a tremendous ROI on its own, it becomes even more powerful when integrated with other tactics. Besides our email marketing services, our company also offers a full suite of Digital Marketing Solutions, including search engine optimization (SEO), link building, content marketing, and online reputation management (ORM).
- Detailed, Transparent Email Marketing Reports: We set up and manage email campaigns tailored to your unique needs, and then we give you detailed, custom monthly reports on their efficiency. You can see your open rates, traffic referred to your website, and the sales/leads driven by each campaign. We can also integrate your email campaigns directly with Google Analytics for even deeper insights.
- A Team of Experienced Email Marketing Specialists: MST Solution’s email marketing team boasts years of deep experience using dozens of different email platforms. We are constantly researching and examining emerging email marketing software, digital platforms, and strategic approaches to provide you with the absolute best Email Marketing Services available.
Your Final Word on Email
In the quest for customers, email marketing is not just an option; it is the most powerful, direct, and profitable channel you have. It’s a direct line to the people who matter most to your business.
Stop leaving money on the table. It’s time to build a loyal community, nurture your leads, and drive predictable sales with an email marketing strategy that truly delivers.
Let MST Solution, a leading candidate for the best digital marketing agency, show you the way. Let’s start the conversation.
